Friday, 18 January 2013

You Me At Six Website Analysis



3 screenshots from Nielsen Norman Group's recent eyetracking study.
Eye movement of participants when looking at websites
An article, published in 2006, suggested that when an audience read webpages their eyes travel in a typical 'F' shape. This means that websites have recently been designed to be very orientated to the left as the study suggested items on the right of the screen tend to be more ignored. 




We can see this to be true in You Me At Six's website, as the navigation bar is on the left and other items are in the middle, with the right of the webpage left blank. This means that the audience's eye movement would allow them to capture all the necessary information without missing anything. 


gifs

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