This video is a classic example of intertextuality. As you can see, the entire video has been presented through a made up video game with pieces of performance cut in. The director/the band have done this so that the audience - particularly those that play video games a lot - will recognise the style and this will provide a certain pleasure for them. This in turn will lead to a positive outlook on the video as the audience will think it is cleverly done, and hopefully therefor a positive outlook on the song and the artist themselves.
The song itself is about the concept of 'Californication', which refers mainly to the Hollywood industry and widely spread dream to be involved in it as a star in some way. The use of the intertextuality in this video highlights this as the animated characters in the game represent each of the band members. Each complete a different sort of game: snowboarding, swimming, driving and roaming and complete tasks that would be impossible in real life. It is possible that this is a tactic used to suggest the dream of Californication is an also impossible in real life (for most), and that they do not support the dream.
Examples from Californication & Other Video Games
Here you can see quite clearly how the director/band have copied common elements of video games to add to their videos.
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