Lady Gaga has always been known for her particularly strong image, which has changed a lot over the course of her career.
In her first video, Just Dance, she is dressed fairly normally: she has a consistent, simple hairstyle and dresses in clothes that could be worn and pulled off by most artists. Her make up is fairly normal, with the only ostentatious piece being the lightning bolt on her cheek, which is worn as a tribute to David Bowie (her idol, who often wore a lightning bolt as character Aladdin Sane).
For the album cover it is much the same: she sports the same make up and what is presumably the same hairstyle, but this time we begin to see her more extravagant taste in clothing as she wears a blue outfit with a really wide collar.
In Love Game, Lady Gaga began to branch out from her set ways by experimenting with a new hairstyle. She also went further than this by wearing a costume which was practically non-existent: the first of Lady Gaga's strange outfits. This also marked a turning point in Lady Gaga's image as she began to present herself as much more sexualised.
In her single 'Bad Romance', Lady Gaga was seen wearing practically nothing, showing off her naked back. She also wore a prosthetic spine: something that no other artist has been seen doing. This trend carried on as she made more and more public appearances with prosthetic bones.
As Lady Gaga rose in fame, she began to do more and more drastic things in order to keep her image fresh and interesting, and to keep her songs in the charts. The most memorable of these was probably famous 'meat dress' of 2010; Lady Gaga claimed that 'the dress was a statement about one's need to fight for what one believes in, and highlighted her distaste for the US military's don't-ask-don't-tell policy'. This was a radical move that she would not have done during the 'Just Dance' days, but something she could only done when achieving fame. This shows that her image has changed over the years as she has gone from a typically normal girl to an eccentric singer.
To fully illustrate this, one of Lady Gaga's more recent covers showed her dressing up as a man, under the alias 'Jo Calderone'. This potentially could have been in response to the common rumour that she is a man in disguise, as Lady Gaga likes to confront rather than hide. It is clear that she does this in order to keep the media entertained, and successfully so.
More of Lady Gaga's eccentric outfits:
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