In this logo I decided to also incorporate the idea from our video of a girl going back in time. This is why there are the lines in the middle: I wanted to make it look like a timeline. I like this because it makes it stand out more than just having the band name written in a specific font but it is still simple and easily transferable to merchandising and such. Also, when I can easily insert this anywhere by making the white background different colours to fit with whatever colour scheme I use or which ever photo I layer it on top of.
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